Superbright implemented a first-of-its kind augmented reality fashion show for xAd, a location based marketing company. The installation revolved around real fashion models on a custom designed runway, using augmented reality technology to create a completely virtual environment on stage. At the end of the show we connected a crowd of over 200 people to xAd’s technology and Lindsay Freimond's fashion collection through a completely unique experience.
KILLING REAGAN is a first of its kind augmented reality investigation into the assassination attempt of President Reagan. The app launched in conjunction with National Geographic’s global television movie event, KILLING REAGAN, starring Tim Matheson and Cynthia Nixon.
Superbright was commissioned by Madwell to ideate and build an interactive exhibit design for the Wild Medicine Exhibit at Botanical Gardens in Bronx. The Wild Medicine app uses augmented reality (AR) to allow users to engage with animated 3-D models showing where—and how—these plants affect the human body.
Superbright was commissioned by Black Egg in West Hollywood to design electronics and video mapping system for a permanent installation to add to their workout experience.
Superbright was commissioned to create an interactive game by Momentum WW for the Disney World Marathon sponsored by Cigna. A custom step up racing game which tracks live game analytics was designed, fabricated and installed in three cities around the country.
Interactive kinetic sculpture for Lacoste's 80th Anniversary store front window.
Visitors are pulled through a metaphorical vortex and spit out at their destination selected via touchscreen from locations in and around Austin and the SXSW festival. Full-scale imagery projected onto a vertical semi-sphere covers the visitor’s peripheral vision, creating an immersive experience. Teleporter was presented in partnership with Relevant at the AT&T Lounge at South by Southwest Festival.