NY Fashion Week: Augmented Reality Catwalk Experience

Superbright implemented a first-of-its kind augmented reality fashion show for xAd, a location based marketing company. The installation revolved around real fashion models on a custom designed runway, using augmented reality technology to create a completely virtual environment on stage. Users in the audience interacted with this synchronized 3D experienced through their own mobile devices as well as provided iPads running the custom-built application. We think this experience used augmented reality technology in the best way possible: by making an already polished fashion show exponentially richer with real-time 3D content that was not only intriguing but also relevant from a viewer perspective. The AR content was ‘anchored’ on the runway and the surrounding stage using two 12' custom designed markers. The experience was also reactive to the physical models, as Superbright controlled timing and placement of the digital content throughout the show via a custom web socket. At the end of the show we connected a crowd of over 200 people to xAd’s technology and Lindsay Freimond's fashion collection - both a huge contextual and technological achievement alike.