Superbright was comissioned by Madwell to ideate and build an interactive exhibit design for the Wild Medicine Exhibit at Botanical Gardens in Bronx. The Wild Medicine app uses augmented reality (AR) to allow users to engage with animated 3-D models showing where—and how—these plants affect the human body.
Visitors are pulled through a metaphorical vortex and spit out at their destination selected via touchscreen from locations in and around Austin and the SXSW festival. Full-scale imagery projected onto a vertical semi-sphere covers the visitor’s peripheral vision, creating an immersive experience. Teleporter was presented in partnership with Relevant at the AT&T Lounge at South by Southwest Festival.