Superbright implemented a first-of-its kind augmented reality fashion show for xAd, a location based marketing company. The installation revolved around real fashion models on a custom designed runway, using augmented reality technology to create a completely virtual environment on stage. At the end of the show we connected a crowd of over 200 people to xAd’s technology and Lindsay Freimond's fashion collection through a completely unique experience.
KILLING REAGAN is a first of its kind augmented reality investigation into the assassination attempt of President Reagan. The app launched in conjunction with National Geographic’s global television movie event, KILLING REAGAN, starring Tim Matheson and Cynthia Nixon.
Superbright was commissioned by Madwell to ideate and build an interactive exhibit design for the Wild Medicine Exhibit at Botanical Gardens in Bronx. The Wild Medicine app uses augmented reality (AR) to allow users to engage with animated 3-D models showing where—and how—these plants affect the human body.