NY Fashion Week: Augmented Reality Catwalk Experience

Superbright implemented a first-of-its kind augmented reality fashion show for xAd, a location based marketing company. The installation revolved around real fashion models on a custom designed runway, using augmented reality technology to create a completely virtual environment on stage. At the end of the show we connected a crowd of over 200 people to xAd’s technology and Lindsay Freimond's fashion collection through a completely unique experience.