Superbright is a creative technology studio that makes AR, VR, and Physical Computing experiences as thought-provoking as they are practical. Our studio in Bushwick also provides an interdisciplinary hacker-space in which artists and developers combine product development, commissioned client work, and ongoing residencies to form a holistic perspective on these nascent tools and their future application.

Our brand work leverages the sophistication of the artistic dialog, telling industry stories not only through a new experiential dimension but also through a critical social lens.

Killing Reagan

KILLING REAGAN is a first of its kind augmented reality investigation into the assassination attempt of President Reagan. The app launched in conjunction with National Geographic’s global television movie event, KILLING REAGAN, starring Tim Matheson and Cynthia Nixon.

Augmented Reality Catwalk for Fashion Week

Superbright implemented a first-of-its kind augmented reality fashion show for xAd, a location based marketing company. The installation revolved around real fashion models on a custom designed runway, using augmented reality technology to create a completely virtual environment on stage. At the end of the show we connected a crowd of over 200 people to xAd’s technology and Lindsay Freimond's fashion collection through a completely unique experience.

Reality Plane

A haptic tablet using Hololens, Vuforia and BLE bridging the gap between the virtual and reality, allowing new interactions with a familiar interface. Reality plane was built at the AR/VR Hackathon at MIT Media Lab.

Department of Objects

The Department of Objects (D.O.O) is a cloud based content management and distribution system that enables artists and developers who are working in the medium of 3D to easily manage, host, and license their work for ALL immersive computing platforms. We will simplify the way that 3D artworks can scale across augmented reality, virtual reality, and mixed reality by providing a direct and non-technical channel for distributing artworks into immersive computing apps and experiences.


Reverie is an in-person Virtual Reality browser for the Department of Objects Platform. Similar to Tilt Brush, but designed for true 3D content, users can load, position, scale and rotate any piece of 3D content and create VR scenes for distribution. The scenes can then be saved and used in larger projects, or deployed for others to see. The goal of Reverie is to decrease the cost and learning curve for all to easily prototype, research, and deploy full 3D Virtual Reality scenes - all within the headset environment and without coding.

Interactive Healing

Superbright was comissioned by Madwell to ideate and build an interactive exhibit design for the Wild Medicine Exhibit at Botanical Gardens in Bronx. The Wild Medicine app uses augmented reality (AR) to allow users to engage with animated 3-D models showing where—and how—these plants affect the human body.

Disney Marathon Step Up

Superbright was comissioned to create an interative game by Momentum WW for the Disney World Marathon sponsored by Cigna. A custom step up racing game which tracks live game analytics was designed, fabricated and installed in three cities around the country'

Lacoste Interactive Storefront Window

Interactive kinetic sculpture for Lacoste's 80th Anniversary store front window.

Rise Nation

Superbright was commissioned by Black Egg in West Hollywood to design electronics and video mapping system for a permanent installation to add to their workout experience.

SXSW Teleporter

Visitors are pulled through a metaphorical vortex and spit out at their destination selected via touchscreen from locations in and around Austin and the SXSW festival. Full-scale imagery projected onto a vertical semi-sphere covers the visitor’s peripheral vision, creating an immersive experience. Teleporter was presented in partnership with Relevant at the AT&T Lounge at South by Southwest Festival.