For their 80th Anniversary, Lacoste asked us to create an “Interactive Kinetic Sculpture” to showcase their 5th Avenue window during the Fall 2013 fashion season. Using a network of Arduinos and custom fabricated circuitry, we programmed a video camera to track people’s motion, and used an array of stepper motors to float the tennis balls up and down in various fluid motions.
For the sound component, our friends at Feonic, in the UK, provided us with their new ‘Whispering Window’ audio system, which creates sound by vibrating the window itself (rather than using regular speaker cones). Using their innovative technology, our sound designer was able to experiment in ways like never before.
Hugely successful,the window has increased brand visibility enormously, and the duration of the installation was extended for an extra four months.
Lacoste Interactive Storefront Window, 5th Avenue
Wildmedicine AR is a permanent augmented reality art installation for the Wildmedicine Exhibit at Botanical Gardens New York. It explores the relationship of medicinal plants to the human body by providing a series of 3D interactive animations that let people go through a series of steps to heal a disease.
Wild Medicine is an exhibit that features the research of some of the Garden’s leading experts in science, medicine, and ethnobotany. It explore plants such as the cinchona tree, the source of quinine, which treats malaria, and white willow, whose bark leads to the production of aspirin. More than 500 species or cultivars of medicinal plants are showcased, most of them grown in the Garden’s glasshouses, making this one of the largest exhibitions of medicinal plants ever mounted.
The goal is to create a digital-physical bridge between the plants and the exhibit design and provide an interactive, educational, & personalized experience that is possible through smart-phone devices.
Installation is permanently available at the New York Botanical Gardens New York.
In the fall of 2013, superbright.me was asked to create a MASSIVE video projection on the new LincLIC building in Long Island City, for See.Me’s ‘Creatives Rising’ event.
With 20 projectors pushing 20k lumens a piece, we covered more than 40 stories in super bright visuals . Architectural video mapping and custom 3D content was generated to turn the building into a virtual moving work of art.