Superbright is a creative technology studio that makes AR, VR, and Physical Computing experiences as thought-provoking as they are practical. Our studio in Bushwick also provides an interdisciplinary hacker-space in which artists and developers combine product development, commissioned client work, and ongoing residencies to form a holistic perspective on these nascent tools and their future application.

Our brand work leverages the sophistication of the artistic dialog, telling industry stories not only through a new experiential dimension but also through a critical social lens.

Virtually Dating

Virtually Dating is a multi user VR experience. We used perception neuron motion capture suits to bring two people on a blind date into the virtual realm.


Premièring at at SIGGRAPH 2017, HOLO - DOODLE is a unique virtual hangout. conceived by VR Director DAFFY LONDON, created by SUPERBRIGHT, based on Professor Ken Perlkin’s HOLOJAM developed at NYU.

Reverie VR Artist Residency

Superbright is pleased to announce the launch of our artist-in-residence program for REVERIE, an in-person VR browser that enables quick design, rapid prototyping, and distribution of VR scenes through multiple hardware and software platforms. The week-long residency will bring together an international group of artists who are experts in the fields of 3D, net art, and digital mediums, to create new works for VR.

Reality Plane

A haptic tablet using Hololens, Vuforia and BLE bridging the gap between the virtual and reality, allowing new interactions with a familiar interface. Reality plane was built at the AR/VR Hackathon at MIT Media Lab.


Reverie is an in-person Virtual Reality browser for the Department of Objects Platform. Similar to Tilt Brush, but designed for true 3D content, users can load, position, scale and rotate any piece of 3D content and create VR scenes for distribution. The scenes can then be saved and used in larger projects, or deployed for others to see.

Department of Objects

The Department of Objects (D.O.O) is a cloud based platform for sharing 3D CGI content used in AR/VR. It is mission to provide critical server side tools allowing creators to easily scale their projects through a set of standards developed by D.O.O.

Augmented Reality Catwalk for Fashion Week

Superbright implemented a first-of-its kind augmented reality fashion show for xAd, a location based marketing company. The installation revolved around real fashion models on a custom designed runway, using augmented reality technology to create a completely virtual environment on stage. At the end of the show we connected a crowd of over 200 people to xAd’s technology and Lindsay Freimond's fashion collection through a completely unique experience.

Killing Reagan

KILLING REAGAN is a first of its kind augmented reality investigation into the assassination attempt of President Reagan. The app launched in conjunction with National Geographic’s global television movie event, KILLING REAGAN, starring Tim Matheson and Cynthia Nixon.

Interactive Healing

Superbright was commissioned by Madwell to ideate and build an interactive exhibit design for the Wild Medicine Exhibit at Botanical Gardens in Bronx. The Wild Medicine app uses augmented reality (AR) to allow users to engage with animated 3-D models showing where—and how—these plants affect the human body.

Rise Nation

Superbright was commissioned by Black Egg in West Hollywood to design electronics and video mapping system for a permanent installation to add to their workout experience.

Disney Marathon Step Up

Superbright was commissioned to create an interactive game by Momentum WW for the Disney World Marathon sponsored by Cigna. A custom step up racing game which tracks live game analytics was designed, fabricated and installed in three cities around the country.

Lacoste Interactive Storefront Window

Interactive kinetic sculpture for Lacoste's 80th Anniversary store front window.

SXSW Teleporter

Visitors are pulled through a metaphorical vortex and spit out at their destination selected via touchscreen from locations in and around Austin and the SXSW festival. Full-scale imagery projected onto a vertical semi-sphere covers the visitor’s peripheral vision, creating an immersive experience. Teleporter was presented in partnership with Relevant at the AT&T Lounge at South by Southwest Festival.